B2P Communications specialist in France and Germany | B2P Communications Consulting

Hello / Guten Tag I Bonjour I Buon giorno
On August 31st, the French branch of B2P Communications Consulting GmbH has been integrated into the new company Barabino & Partners France SAS. In September 2024, B2P Communications Consulting GmbH will be integrated into Barabino & P. Deutschland GmbH. Both companies are 100% subsidiaries of Barabino & Partners S.r.l., Società Benefit. A new brand and websites are in preparation and will be accessible soon. If you have any queries, please email us at administration@barabino.de.

Since 2013, B2P Communications Consulting has been offering international companies and institutions tailor-made communication solutions developed and implemented by multilingual consultants (French, German, English, Spanish and Italian) working across the three B2P offices in Paris, Berlin and Munich.

In 2022, B2P expanded its Franco-German vision by joining Barabino & Partners S.p.A. (B&P), one of the leading European communications agencies and the largest Italian consultancy with own subsidiaries, amongst others, in London, Berlin, Madrid, Brussels and New York.

With 150 employees working from 10 offices in 7 countries, B2P and B&P support their clients across Europe and even beyond, with a bridgehead to the USA.

Together, B2P and B&P have become a leading player in the three main countries of the euro area (Germany, France and Italy) and operate across Europe as experts in public relations, media relations, digital communication, public affairs, advocacy, as well as ESG, crisis and financial communications.

According to one of the most recognised international rankings, Merger Market, B&P is ranked 5th in Europe and 8th in the world in terms of M&A transactions and extraordinary finance operations.

Beyond that, as part of the rising Excellera Advisory Group – which, besides B2P and B&P comprise the leading communications and PA consultancies Cattaneo Zanetto Pomposo & Co., Community Group, Public Affairs Advisors and Value Relations – we serve 600+ clients with 300+ consultants, generating a combined turnover of €60+ million and EBITDA of €20 million. Together, the newly created European leader in financial communications and M&A ranks number 1 in Europe, with 109 assignments in the first half 2024 (Mergermarket). Driven by the financial and strategic support of Xenon Private Equity, the goal of Excellera Advisory Group is to further grow by size, value, and service portfolio adding an international expansion.

Bridging borders, building reputation

Bénédicte de Peretti (founder and Associate Director) and Federico Steiner (CEO)

“To communicate means to share. It is with this desire to share my knowledge of France and Germany that I created B2P in 2013,” says Bénédicte de Peretti.

Because while these two countries form the heart of the European Union to drive freedom, peace, and prosperity, the current economic and military conflicts increasingly underline the need for Europe to act and preserve its interests and strengthen its influence. And this “stronger Europe” is possible only if all EU member states act together. The Franco-German alliance can no longer act alone and must therefore lead all other partners.

It is therefore important that cooperation with Italy, which together with Germany and France forms the central triangle of the euro area, is strengthened.

At our level, we have strengthened our ties with our Italian partners and now B2P is part of one of the leading independent agencies in Europe and the No. 1 Italian communications consultancy, Barabino & Partners.

We are building on this strong Franco-German positioning by adding further capabilities in key countries such as Italy, the United Kingdom, Spain, Brussels/Belgium and the United States, to enhance our mutual and integrated services for clients in these core markets.

To work together, we need to trust, understand and embrace each other.

It is in this spirit that B2P supports companies and institutions in their communication efforts to strengthen their position on the main European markets.

With offices in London and New York, we reach far beyond the borders of the EU: our ability to understand others gives us a valuable expertise at a time when the world is becoming more fragmented and complex. We apply this know-how in each country to foster the relationship and mutual understanding between businesses, media and politics, also promoting their raison d’être to future recruits.

Our mission: to assist our clients in implementing communication strategies that enhance their image and ESG reputation.

Our resources: a cross-border presence, experienced, dynamic and multicultural teams, and in-depth knowledge of traditional and digital communication channels.
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